Suitsupply’s brand purpose states: don't just fit in, find your own perfect fit. We at Build in Amsterdam took this as our starting point to develop their digital rebranding.


The digital rebranding was built around our minimum UI, maximum content principle: serving visitors with one message at the time. And with a strong focus on service, staying close to the in-store experience of the brand. We've compiled our solutions in a comprehensive styleguide, leading the way for the redesign of and various other digital touchpoints.


Our work is currently being implemented. Out of respect for our client’s privacy, we BiA are not allowed to show the work. But you can already follow the ongoing evolution on